Arth
About the Project
Arth is a part of the final project for my course Sustainable Business Models at my program Strategic Design & Management at Parsons School of Design. We created a platform for preloved furniture. Created sustainable business models, and a startup pitch for the investors.
Timeline
8 Weeks
Discipline
Venture Design
Region
North America
My Role
Research
Ideation
Financial Modelling
Investor Deck
Tools & Skills
Miro
Figma
Ethnographic Research
Ideation & Prototyping
Sustainable Business Models
Team
Anwesha Sengupta
Madhura Redij
Noopur Ambre
Radhika Dilip Kale
Jen Van Der Meer (Professor)
Key Learnings
No data is too less. With over 22 interviews, we still felt the need for doing deeper ethnographic research. Having more time for the project would have helped us garner some even deeper insights.
The Pitch deck is about storytelling. It should convey a single value problem and value proposition to convey clarity of thought. The product MVP or the prototype should also highlight the same, closing the narrative loop.
Unit economics and financial models are key to venture design. Both of these, including valuation, are underused tools for strategic designers. Extensive and regular use of financial models will help pivot or make timely strategic decisions for the business.